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Emily Garnham
May 2, 20192 min read
Startup story: Software maker cracks Escape Room code
Buzzshot, an Escape Room SaaS company, launched in 2016. It covers player check in and waivers, custom hardware for in-game photography, pos
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Emily Garnham
Apr 1, 20191 min read
Busy getting press coverage... for ourselves
We're in the business of bagging press coverage for our startup clients, so if we were to keep all the pickings for ourselves, they might...
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Emily Garnham
Jan 15, 20194 min read
What is PR and does my small business need it?
About 50% of our working day is writing, including subjective pieces like blogs and opinion editorials, or responses to existing articles fo
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Emily Garnham
Sep 20, 20171 min read
Startups on tight budgets need prices upfront, not on request
The PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask. I get it. No two client jobs are the...
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Emily Garnham
Sep 7, 20171 min read
The first rule of positive PR? Don't pick on the elderly
If you operate in an industry where customer complaints are unavoidable, reputation and crisis management is likely to be a big part of...
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Emily Garnham
Jun 27, 20172 min read
Jo Malone is the ultimate raconteur
To many, Jo Malone is the queen of fragrance. To me she's the ultimate raconteur, and one of the only entrepreneurs brave enough to make...
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Emily Garnham
May 1, 20172 min read
Broadband has minimum service levels, why not PR?
Only a handful of PR agencies will guarantee clients a minimum level of press coverage. Traditionally, PRs work on hours and once those...
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