"Should I be using LinkedIn if I’m trying to reach consumers and I’m not selling to other businesses?". This question crops up frequently...

You can’t expect to grow followers if you don’t offer anything interesting to watch, read or listen to.

I'm a micro-business owner with no business partner around to kick me up the backside, so I’ve had to develop a productivity strategy th

It’s not all about paid content, you can get reach organically on LinkedIn by simply reminding colleagues and employees to share your conten

Don’t underestimate the skill of a good copywriter. They hold people on the page for longer, give your SEO a healthy boost, plus good copy i